We put you across the large, high-volume groups
A national restaurant or pub estate. You borrow their reach and open a listings conversation. They get new news at scale.
We connect drinks brands with Gen Z.
We activate brands end-to-end inside hospitality, sport and live events: culturally relevant campaigns that create memorable experiences, driving trial, awareness and measurable impact.
Served as part of the experience, not handed out on the way home
Crodino, from Campari Group, delivered with Prezzo orders. Right drink, right occasion. The bounce-back beat its target by 31%.
BrandCrodino, Campari Group
OperatorPrezzo, 97 sites
FormatDelivery
Duration44 days
Result3.6% bounce-back, 31% above the 2.75% target
For drinks brandsA better way
A better way
to sample
What you get
Your drink in a real occasion, with the data to prove it
- Contextual sell
Aperitivo at the table. Lager in the garden. The room does the persuading.
- Demographic targeting
Pick the venue, the city and the day part. That picks the audience.
- Strong measurement
Feedback, attribution and benchmarks, reported per campaign.
More reasons
- Dwell time with the product
A sit-down, a round, a night in. Time to form a view, not a reflex.
- Product association
Be seen in the room you want to be seen in.
- Connect with culture
The rooms Gen Z chooses, when they choose them. Not their inbox.
How it worksHow we
How we
do it
The product
We match the brand to the room, manage everything in between and measure what came back.
Match
Brands that need each other. Your drink, the venues where it lands. You approve every match.
Manage
Everything in between. Stock, serve, team briefing, point of sale and the mechanic that brings guests back.
Measure
What came back. Cost per trial, redemption and feedback for you. Covers and spend for the venue.
FormatsPick where
Pick where
it gets served
Three productised formats. You choose the room, we build the campaign around it.
In venue
DeepestServed as part of the occasion. Team briefed, serve specced. Positioning, feedback and dwell time.
Delivery
BroadestIn the bag with a card and a code, tried at home with the meal. Nothing asked of the kitchen. Volume, new markets and a clean read on redemption.
Sport and live
LoudestStadiums, fan zones, festivals. A crowd, a moment, a reason to post. Awareness at scale and content you can reuse.
MatchingMatched to
Matched to
the right audience
The venues whose room, audience and occasion make the sample land. Two ways it works.
Established brand
We put you in the small, culturally hot venues
The ramen bar with a queue down the street. The bar everyone posts from. You borrow their culture. They get a name their guests trust.
Emerging brand
How a match is chosen
Room, audience, occasion
Italian aperitivo, Italian restaurant. Recovery drink, gym. The venue has to make sense for the product first.
What you approve
The venues, the serve, the dates, the mechanic
Nothing is poured until you sign off the list, the serve and the offer that brings guests back. Then we run it.
Why usBy Gen Z,
By Gen Z,
for Gen Z
Gen Z is the audience every drinks brand is chasing and the hardest to reach. Taste was built by that audience, from inside hospitality.
“Taste was founded by a member of the market it serves. I know where Gen Z goes, what we order and what gets us to try something new.”
Cultural momentsBe the first
Be the first
to know
The collabs, the new news, what Gen Z is queuing for and what got served where. One email a month, no filler.
Tell us what you are launching
Every campaign has a start and an end. Create trial, tell the story, then run it again on the numbers. Send a short brief and we come back with the match and the format.
We reply within 48 hours