Crodino
at Prezzo
Turning at-home trial into measurable restaurant visits. Prezzo, in partnership with Campari Group, delivered by Taste.
From brief
to result
From the bag
to the table
Crodino, Campari Group
Prezzo, 97 sites
44 days, 13 May to 25 June 2026
Premium A6 insert, QR code, £15 dine-in voucher
London and the South East
Crodino trial with a younger audience, inside a real food occasion, that turns into a restaurant visit rather than a one-off taste.
An occasion-led guest base that overlaps with premium food and drink. Italian food, Italian aperitivo. Inside a trusted order, not cold street sampling. Brand-safe distribution, amplified by Prezzo's 2m+ guest CRM.
Prezzo delivery order, Crodino sample in the bag, premium insert with a QR code, £15 dine-in voucher, restaurant visit.
One bottle in each selected delivery order, stock through Prezzo's existing supply chain. Sites briefed before launch, collateral in advance, codes validated live at redemption. Prezzo amplified with CRM to guests near a participating restaurant. Taste ran planning, allocation, collateral, execution and reporting.
Trial that turned
into visits
Guests redeem in the weeks after the sample, so redemptions kept building after distribution closed, right up to the offer closing on 31 August.
Every site briefed before launch. Feedback positive, momentum held to full distribution. Guests liked finding Crodino in the bag and came back to redeem.
Hospitality delivery is a brand-safe route to non-alcoholic trial. Simple mechanics keep sites consistent. Bounce-backs turn sampling into measurable action.
A larger Crodino wave across more sites and operators. A Sarti activation. Wider distribution through the Taste network.
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